So if you think about this, you could say, let’s lie on the attributes that the other gender cares about.
Women can lie about the weight, and men can lie about the height.
Read my conversation with Ariely here, and check out economics correspondent Paul Solman’s report on the dating market.
It wasn’t as clear, because money was so clear, so salient and so measurable.
Kristen Doerer: One of the people here asked, “How can meddling friends use behavioral economics to help their picky friends who don’t seem to like anyone they date?
At some point, she was thinking about all the other things he was doing in the relationship, and she tried to quantify it.
All of a sudden, she realized she’s actually the smaller contributor in the relationship.