In fact, only 27% of new leads are ready and willing to engage with sales while the remaining 73% are not there yet. The relationship needs nurturing, as timing is everything.The customer is trying to find out: Can you be trusted? Will you play your part in the relationship if we move forward?If what you’re offering is remarkable, there’re people out there looking for you. If they don’t match up, this relationship isn’t going anywhere. Early on in the relationship you and your potential customer are asking important questions too: is this a person or company we want to work with? Even if someone isn’t a fit for your product or service because of budget, timeline, or need, don’t be a jerk in breaking it off because you’ll never know who they’ll refer you to.From the list above, the most effective way to meet a qualified lead (date) is being intro’d by a mutual connection who knows both of you. You already trust the person making the introduction, so a portion of that trust is passed on when the introduction is made. Customer stories spread widely, especially bad ones.
And everything it takes to build a good dating relationship. Making it easy to find you is key for marketing and dating. Especially at this stage, tailored, personalized messaging is key.Whether this a free Saa S trial, a meeting with a sales rep, or a visit to the store, it’s going to go one way or another. It takes an incredible amount of trust to pull out your wallet and buy something. Just like it takes a lot of trust to become an item with someone else. It’s cheaper to keep customers than it is to acquire new ones, and increasing customer retention rates by 5% increases profits by 25% to 95%. They’ll wait for days to score a new i Phone or bring up Mac products in every single conversation. At this point, in both dating and marketing, there’s enough trust, connection, and commitment where everyone involved is willing to take the risk of this next stage in the relationship. Your goal at this stage is to keep solving customer problems, keep delivering great products, keep creating great content, keep refining your customer journeys, keep inviting to events, keep talking, and keep listening. From time to time, it’s important to do a status check of your relationship by assessing your Net Promoter Score. Becoming a customer is a big milestone, but only the beginning of a lifelong relationship. There are many benefits to staying in a long-term relationship. More than almost any other business metric, this gives you no-BS insight into how your customers feel about you, as well as easy directions on quick wins and ways to improve so you can live happily ever after. While the early months of a relationship can feel effortless and exciting, successful long-term relationships involve ongoing effort and compromise by both partners.As time goes on, trust hopefully develops, but not always.Even marriages can suffer from a lack of trust because of a lack of emotional intimacy.Changes in life outside your relationship will impact what you want and need from the relationship.Since change is inevitable, welcoming it as an opportunity to enhance the relationship is more fruitful than trying to keep it from happening. Occasionally set aside time to check in with each other on changing expectations and goals.Being attuned to your partner’s needs and being open to speaking with them about it is a surefire way to begin building emotional intimacy. Rabbi Aryeh Pamensky says, “You cannot be dishonest about yourself with your spouse and be truly intimate at the same time.Emotional intimacy is a growth process, where you are always working to connect at deeper and deeper levels.